Experience
Graphic and Web Designer II
1- Print: Conceptualized and created designs, graphic elements and layouts for print publications such as catalogs, event invitations, booklets, newsletters, posters, flyers, brochures and folders.
2- Multimedia: Created graphic elements for web and multimedia use. Organized ideas visually to convey the desired impact and message to reach a variety of internal and external audiences, displaying aesthetic and artistic judgement. Executed and coordinated print and multimedia projects from concept to deliverable.
3- Design: Provided expertise in the development and evaluation of effective communication design strategies. Provided lead art direction to other staff designers, student assistants and interns.
4- Branding: Exercised judgement to produce materials that achieved desired goals within the identity constructs of the university master brand, and campaign or program sub-brands. Shaped and defined the graphic elements of brand identity at both the master brand and sub-brand levels, while managing the associated digital assets.
5- Web: Provided website development and design services for CSUMB.EDU, including conceptualization of look and feel, site architecture, dynamic elements and overall functionality and navigation at both template and sub-site levels. Developed sub-sites from alpha stage to go-live. Conducted cross-browser testing and made related adjustments. Assisted in building and maintaining style sheets, protocols and workflow within an enterprise-wide CMS. Conducted weekly and on-call training and assistance for campus users of CMS. Served as CMS system administrator, managing user accounts, workgroups and workflows. Scanned, optimized and maintained photos and other visual assets for web, print and multimedia use. Managed front-end design and information for online stores and e-commerce, administered online surveys and conducted web-related focus group research. Advised and assisted management on the development of overall web and social media policies, procedures and standards.
6- General: Maintained professional skills and knowledge in graphic design, web design, information management and other relevant professional areas. Ensured consistency with the CSUMB brand identity and other visual and editorial concepts and styles developed by the Strategic Communications team. Collaborated with clients, graphic designers, photographers, illustrators, writers, editors, researchers and web/multimedia/video producers. Established highly effective working relationships with others on campus and at other universities and colleges.
2- Multimedia: Created graphic elements for web and multimedia use. Organized ideas visually to convey the desired impact and message to reach a variety of internal and external audiences, displaying aesthetic and artistic judgement. Executed and coordinated print and multimedia projects from concept to deliverable.
3- Design: Provided expertise in the development and evaluation of effective communication design strategies. Provided lead art direction to other staff designers, student assistants and interns.
4- Branding: Exercised judgement to produce materials that achieved desired goals within the identity constructs of the university master brand, and campaign or program sub-brands. Shaped and defined the graphic elements of brand identity at both the master brand and sub-brand levels, while managing the associated digital assets.
5- Web: Provided website development and design services for CSUMB.EDU, including conceptualization of look and feel, site architecture, dynamic elements and overall functionality and navigation at both template and sub-site levels. Developed sub-sites from alpha stage to go-live. Conducted cross-browser testing and made related adjustments. Assisted in building and maintaining style sheets, protocols and workflow within an enterprise-wide CMS. Conducted weekly and on-call training and assistance for campus users of CMS. Served as CMS system administrator, managing user accounts, workgroups and workflows. Scanned, optimized and maintained photos and other visual assets for web, print and multimedia use. Managed front-end design and information for online stores and e-commerce, administered online surveys and conducted web-related focus group research. Advised and assisted management on the development of overall web and social media policies, procedures and standards.
6- General: Maintained professional skills and knowledge in graphic design, web design, information management and other relevant professional areas. Ensured consistency with the CSUMB brand identity and other visual and editorial concepts and styles developed by the Strategic Communications team. Collaborated with clients, graphic designers, photographers, illustrators, writers, editors, researchers and web/multimedia/video producers. Established highly effective working relationships with others on campus and at other universities and colleges.
Art Director
KG Creative is a Graphic Design consultancy that works with select clients, non-profit agencies and advertising firms to provide quality Graphic Design and Art Direction services.
Graphic Designer and Production Artist I
Designed marketing collateral serving campus clients such as student recruitment, development, alumni relations, special events, and the KAZU radio station
Produced 175+ marketing projects annually, including art direction, graphic design, and coordination with external vendors for printing and mailing services, branded collateral, merchandise, and signage
Consulted with campus technology staff and selected vendor to provide graphic and brand standards guidance for the Redesign of CSUMB.EDU (launched Oct 2010)
Supported and maintained the CSUMB.EDU website and several other departmental sites through CSUMB’s content management software solution: Charlotte (Drupal)
Supported CSUMB’s social networking and E-mail Marketing initiatives in sites such as Facebook, Twitter, Flickr, YouTube, Constant Contact
Produced 175+ marketing projects annually, including art direction, graphic design, and coordination with external vendors for printing and mailing services, branded collateral, merchandise, and signage
Consulted with campus technology staff and selected vendor to provide graphic and brand standards guidance for the Redesign of CSUMB.EDU (launched Oct 2010)
Supported and maintained the CSUMB.EDU website and several other departmental sites through CSUMB’s content management software solution: Charlotte (Drupal)
Supported CSUMB’s social networking and E-mail Marketing initiatives in sites such as Facebook, Twitter, Flickr, YouTube, Constant Contact
Volunteer Graphic Designer
Worked on the JMTC quarterly magazine, the Training Journal, as well as contributed to the JMTC website, and special projects. Received a Commanders' Award for Public Service for my dedication to quality and service.
The Daily Press
Graphic Designer
Worked as a Graphic Designer for the Automotive and Real Estate Departments, creating advertisements for the Daily Newspaper, as well as the Weekly HomePages, the Monthly Home Hunter, and the Tri-Monthly "HomePages Magazine". Among my regular accounts were clients like William E. Wood, Rose and Womble, Re/Max and Several Regional Auto Dealerships.
Education
Visual Art, minor in Graphic Design
Awards
Virginia Press Awards
3rd Place, Automotive Advertising
Commander's Award for Public Service
Languages
Spanish (Native), English (Native)
Professional Affiliations
AIGA - Professional Member
The Professional Organization for Design
aiga.org
UCDA - Full Member
The University & College Designers Association
ucda.com
The Professional Organization for Design
aiga.org
UCDA - Full Member
The University & College Designers Association
ucda.com
